Campaign Guidance

Election Sign Guidelines for 2019 Election

Election signs can be referred to as hoardings, posters, signs or other similar types promotion that are used to display information relating to the election of a candidate(s).

The Council's District Plan provides information around the installation of election signs as temporary signs within Hamilton.


  • The maximum area per sign in Residential, Special Character, Future Urban and Community Facilities zones is 1.8m2.
  • Temporary election signs shall not be more than 2.5m in height or the maximum sign height for permanent signs on the site under zone rules, whichever is greater.
  • Signs related to elections shall be displayed for no more than three months before election day (Friday 12 July 2019) and must be removed before election day (by midnight, Friday 11 October 2019).
  • Election signs are to display the true name and physical address (place of residence or business) of the person authorising them.
  • If a proposed election sign exceeds the District Plan rules, resource consent is required together with payment of the appropriate fee. An application for resource consent must be made and granted prior to installing the sign.

Billboard signs

  • There is a number of existing billboard signs in Hamilton that have already been granted resource consent for the structure when it was installed.
  • Election signs on these billboards may be displayed up to three months before an election. Election signage must be removed before election day (before midnight Friday 11 October 2019).
  • Please ensure consent is obtained from the billboard owner.
  • New billboards will require a resource consent if the billboard will be permanent or does not utilise an existing billboard structure.

Guidelines for signs on private property

All candidates for the 2019 Hamilton City Council local elections need to be aware of the rules around election signs. Signage information is set out in the candidate’s handbook.

Please ensure the consent of the person responsible for the property has been obtained before installing signs on private property.

The maximum number of signs permitted is on a 'per site' basis, not for each candidate. Two signs are permitted per site, or two signs per frontage in the case of a corner site. Please ensure alternative sites are used if the maximum number of signs per site (including other non-election temporary signs) has already been met.

Non-complying signs are ultimately the responsibility of the owner/occupier of the property. Candidates are encouraged to be aware of the rules to avoid the property owner or tenant being contacted by the Council’s compliance teams.

Through the election cycle the Council often receives complaints about election signage.

To ensure fairness and transparency for all candidates, and clarity for staff, our process on receipt of notification of a potential breach is below:

  • On notification of non-complying signage on private land, compliance team staff will visit the property, try to speak with the owner/occupier and discuss the applicable rules and any breach. If no-one is home, staff will leave a business card and ask to be contacted.
  • The owner/occupier will be requested to remove or take appropriate action regarding any signs that do not comply within 24 hours, or other reasonable time agreed on, to avoid further action being taken.
  • Staff will also advise them that a $300 infringement notice can be issued if compliance is not achieved within the agreed timeframe and a follow up inspection will be scheduled.
  • Where compliance has not been achieved, an enforcement decision assessment will be prepared, summarising the situation and actions taken, including an enforcement recommendation by the Compliance Officer to the Acting Planning Guidance Manager.

 To reduce complaints and to avoid private landowners potentially receiving infringement notices, candidates unsure whether a proposed site for their signage is permitted should seek advice from Council’s Planning Guidance Compliance team or the Electoral Officer regarding general election matters.

Hamilton City Parks, Domains and Reserves Bylaw 2012, Hamilton City Public Places Bylaw 2016, Hamilton Traffic Bylaw 2015 and Public Places Policy

  • No elections signs are permitted on any Council property including road reserve, parks or public places controlled by the Council.
  • Candidates will be asked to remove any non-complying or unsafe signs within 24 hours following notification.
  • If the Council is required to remove signs, the cost incurred in removing the sign will be recovered from the owner of the sign.
  • Any sign recovered by the Council will be returned to the owner once payment has been received by Council to remove and store the sign.
  • Any sign that remains unclaimed or not returned within one month may be disposed of by the Council.

Sign recovery

  • Any sign on public property that poses an immediate safety risk will be removed and the candidate informed.
  • Where other non-complying signage occurs on public property, the candidate will be contacted and advised to remove the signs within 24 hours.
  • Where a candidate has been contacted previously about non-complying signage on public property, any subsequent signs will be removed without further notification.
  • Any signs recovered by Council staff can be collected at Hamilton City Council's Duke St Depot – 44 Duke St during normal business hours. Signs must be collected within one month or they will be disposed of.

Further information

Please contact Peter Kirk (Planning Guidance) on 07 838 6559 or at

State highways

Please refer to New Zealand Transport Agency (NZTA). They can be contacted on telephone 07 958 7229 or at

Social Media Requirements

Candidates standing for Council must understand and be aware of their social media presence for campaigning purposes at all times. Click here to view the requirements.

Key Contacts

Electoral Officer

Dale Ofsoske, Election Services
PO Box 5135, Wesley Street
Auckland 1141
09 973 5212

Deputy Electoral Officer

Becca Brooke (Elections Manager)
07 838 6439